Our Story
Advance Personal Care Limited Journey
Advance Personal Care Limited (APCL), a concern of PRAN-RFL Group, began its journey in 2014 and has grown into a trusted manufacturer of toiletries and hygiene products. Equipped with world-class machinery, APCL caters to both local and international markets, producing everything from Beauty Soap to Nail Polish, Hand Wash, and Detergent.
With 15 brands and over 117 products, APCL has become a household name in Bangladesh, driven by a commitment to innovation, quality, and customer convenience.
Vision
To be a leading driver of trusted care solutions that meaningfully elevate daily life.
Mission
To improve daily life with superior, innovative products that bring ease and confidence globally.
Values & Principles
Our products serve 145+ countries, showcasing Bangladeshi innovation and global quality standards.
Smart Simplicity
Streamlined solutions that integrate effortlessly into everyday modern living.
Purely Sustainable
Gentle on people, responsible to nature, uncompromising in performance.
Built to Last
Thoughtfully designed for comfort, reliability, and long-lasting value.